Snacks

The back of the Reduced Fat Wheat Thins box tells me, “You don’t compromise in your daily life; you shouldn’t have to in your snacks.”

Reduced Fat Wheat Thins, I compromise in my daily life every day. Who do you think I am, the Terminator? You may need to rethink your ad campaign and structure it more towards people who eat crackers and less towards assholes and robots.